︎︎︎ Self-congratulatory blurb ︎︎︎

Hi. I hope you have been safe and well. I’m Paulo. Accidental ad guy. Passionate AI
enthusiast ︎︎︎
Multidisciplinary, Hands-on Creative Director at the helm of acclaimed global projects in collaboration with the world’s favorite brands , ad agencies and minds.+100 awards, including
Cannes Lions Grand Prix.
Just saying. Solution driven︎︎︎Aficionado of humans , shifting perceptions and communicating the right thing eloquently ︎︎︎From Benetton’s‘Unhate’ , that have upset both the White House and the Vatican, to Samsung’s non-surf surf films ‘Every day is day one’ + ‘We are greater than I’   ︎︎︎ ‘The best surf ad of all time’.
   T H E I N E R T I A
. Earlier, with Wieden+Kennedy, married Johnny Cash with self-tortured athletes in Nike’s classic ‘A little less hurt’ and doubled-up as a photographer on behalf of Adidas and Nokia. ︎︎︎Beyond agency-life, led the creative floors at Aesop and Scotch&Soda , named and colored a new generation of Polaroid cameras , designed a TV channel’s identity ‘Canal 180’
runs daily
since 2011
, digital platforms   FWA
Site of the day
Dec 2021
   , packaging , apps, one-off publications and logos that ominously, innaugurated tattoed-nipple-media ︎︎︎Proof

︎︎︎In paralIel, I maintain a studio in Amsterdam where I co-create with other humans and machines, and test-drive unpopular ideas (also under the aliases of 'Sad Songs For Happy People' and ‘LEFT’)︎︎︎

For insights on how to cook decent vongole, or deliver world-class storytelling and creative direction:

︎︎︎ contact ︎︎︎ ︎︎︎ contact ︎︎︎ ︎︎︎ contact ︎︎︎

Evidently, all work featured here has been developed and produced in collaboration with many talented humans. Deep gratitude to all my project-buddies, co-pilots, mentors, for always making me appear vastly brighter than I am. Extensive credits easily found on Google-land (let me know, otherwise).