Adidas ︎︎︎ Impossible is Nothing ︎︎︎ Gold is Never a Given ︎︎︎
In February 2008, six gold medal favorites - including the lustrous Alison Felix and Haile Gebrassalassie, flew to Beijing to train in sub zero temperatures – six months before the Olympic Games began. With a heightened-documentary approach, we went to the host city still under construction, to capture their commitment, because ‘Gold doesn’t care if you’re the world record holder, Gold is never a given’.
Beyond creative direction, I’ve partially doubled up as a photographer - an effort that we’ve humbly saw praised with multiple accolades, including a D&AD pencil.
Intermittently, I’ve collaborated with adidas from 2007 until 2020, via multiple agencies in both Europe and U.S. (inc. 180, TBWA, Johannes Leonardo, Brand Articulations...) and in diverse capacities - from creative director to photographer, from production consultant on-site to art director; across running, football, Olympic projects and product launches ︎
