Aēsop ︎︎︎ Global Creative Director ︎︎︎
Aēsop ︎︎︎ ‘Anatomy of Generosity’
‘Act as if what you do makes a difference. It does.’ - William James
Aesop tuned-in to the world and used its 250,000 gift kits as opportunities to share a simple idea: Generosity. ︎︎︎ Celebrating everyday acts of kindness, ‘Anatomy of Generosity’ was introduced via a collection of gift kits whose impact reverberated beyond the first exchange.
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Named after five nurturing, equitable society’s roles: ‘The Listener’, ‘The Advocate’, ‘The Forager’, ‘The Protector’ and ‘The Mentor’ - were aligned with five causes supported by the Aesop Foundation.
Each kit also served as a token of recognition, offering the gift purchaser an opportunity to recognise and match the virtues of its recipient.
A happy collaboration ︎︎︎ Aesop x Commission Studio
Honoring Aesop’s B-Corp certification, the packaging’s design in recycled paper pulp, followed reductionist design principles. Die-cut ‘illustrations’ introduced weight reduction and transparency.
[The Advocate]
For those who champion others.
Dedicated to human rights charity Voice of Witness, which brings attention to the often overlooked stories of those most impacted by social injustice.
For those who champion others.
Dedicated to human rights charity Voice of Witness, which brings attention to the often overlooked stories of those most impacted by social injustice.
[The Mentor]
For those who trade in wisdom.
It honours Create UK, a charity enhancing the lives of disadvantaged and disabled children and adults though the arts—promoting inclusion, wellbeing and belonging.
For those who trade in wisdom.
It honours Create UK, a charity enhancing the lives of disadvantaged and disabled children and adults though the arts—promoting inclusion, wellbeing and belonging.
[The Forager]
For those who promote understanding.
Dedicated to Photographers Without Borders, an advocacy group which shines a light on difficult issues through a diverse network of photographers and filmmakers.
For those who promote understanding.
Dedicated to Photographers Without Borders, an advocacy group which shines a light on difficult issues through a diverse network of photographers and filmmakers.
[The Listener]
For those with a generous ear.
Celebrates London arts community Pan Intercultural Arts, which empowers refugees and minorities through the transformative effects of the arts, while enlightening audiences.
For those with a generous ear.
Celebrates London arts community Pan Intercultural Arts, which empowers refugees and minorities through the transformative effects of the arts, while enlightening audiences.
[The Protector]
For those who fight for others.
Celebrates the work of the Karrkad Kanjdji Trust, which brings together Indigenous Australian ranger groups to address environmental and cultural issues.
For those who fight for others.
Celebrates the work of the Karrkad Kanjdji Trust, which brings together Indigenous Australian ranger groups to address environmental and cultural issues.