Aēsop ︎︎︎ Global Creative Director ︎︎︎
My tenure as Interim Global CD (Aug 2020 - June 2021), included creative direction across product development, naming, packaging, social, digital and retail communications. ︎︎︎ Projects selection ︎︎︎
Aēsop ︎︎︎ Othertopias // ‘Elsewhere Here’
‘Introducing Othertopias, three fragrances from elsewhere’ ︎︎︎
In collaboration with master perfumer Barnabe Fillion and digital artist Quayola; Othertopias is a trio of fragrances inspired by spaces that blur the boundaries of real and unreal, of here and there. Titled Miraceti, Karst and Erémia, they respectively distil the boat, the shore and the wasteland and transport wearers to realms both real and imagined.
Aēsop ︎︎︎ Othertopias // ‘Elsewhere Here’
‘Elsewhere Here’ // Aesop & Quayola’s scenic voyage through Othertopias consists of three acts in nine chapters.
These poetic worlds that unlock reverie, draw from traditional landscape painting, including the work of J.M.W. Turner and the Impressionists, and merges nature with technology to take us to worlds within worlds — liminal places that evoke the transformative power of scent.
// The Campaign / Digital / Social / Experiential / Retail
Aesop Othertopias // FWA Site of the day, Dec 2021