Airbnb ︎︎︎ ‘Stay With Me’
What if a brand asked its hosts to help devise its own communications? ‘See the real Rio/Havana, Stay with me’ (2015) was Airbnb HQ’s first in-house advertising effort that bypassed ad agencies in order to empower its hosts, who directly co-wrote and co-produced personal, first-hand invitational content, including city activations and a VR film.
Airbnb ︎︎︎ ‘Stay With Me’
Credits: Creative Direction + Art Direction in collaboration with Airbnb hosts in Cuba and Brazil.
Rio de Janeiro, Brazil, 2016
Airbnb hosts heroized in their own listing's walls with large dynamic projections.