United Colors of Benetton ︎︎︎ ‘UNHATE’ ︎︎︎The Film
‘UNHATE’ marked Benetton’s return to the cultural conversation with a simple and powerful message of tolerance. With hate and love often in a delicate and unstable equilibrium, this film aspired to promote a shift in that balance.
Exploring the precarious complexities between the drive to hate and the reasons to love, the film was directed by Laurent Chanez and featured a cast of over 40 principles plus extras. Prepped, shot and finished in the impossible schedule of 12 days... // DoP: Arnaud Potier, Original music: Kouz Studios Paris.
