NIKE x LEGO® ︎︎︎'Play Hard, Create Harder'

NIKE x LEGO® ︎︎︎

‘Who’s the talk of the town? Gotta get’em’.

I’ll spare you the marketing fluff – this is where the brand that defined my childhood collides with the brand that shaped my adolescence the most. What a wild opportunity to be the creative lead on the visual universe for LEGO® x NIKE’s multi-year partnership, and create these stories across all channels.

Credits ︎︎︎ Creative Director | Visual identity | Patnership Lead

A fellow that can dunk his own head – Introducing B-Ball Head.

Animation: I LOVE DUST, UK
Sound: ZELIG, UK

‘Play hard, create harder’.