Nike Air ︎︎︎   ‘A Little Less Gravity’





Devised to mark the relaunch of Nike Air (2006), the mythical shock absorbing shoe technology - ‘Defy’/’A Little Less Gravity’ celebrated how athletes felt suspended with Nike Air cushioning. Directed by Lance Accord and Joachim Baca Asay.


Agency: Wieden+Kennedy Amsterdam
Credits: Creative / Art Director