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POLAROID ︎︎︎ Global Communications ︎︎︎ Interim Creative Director, 2019 ︎︎︎  


In direct collaboration with Polaroid’s CEO, the resilient Mr. Oskar Smolokowski - who against all odds, stubbornly kept the legendary film alive for over a decade. ︎︎︎Projects selection ︎︎︎

PolaroidLab ︎︎︎
‘Take Pictures. Make Pictures’


‘Introducing Phone-to-Polaroid ︎︎︎ The first analog instant developer. Grab every moment that matters’.
Credits: Creative direction, creative strategy, art director, writer.




Polaroid Rebrand 2020 ︎︎︎
‘PolaroidNow’



Rekindling Polaroid spectrum’s iconography and baptizing ‘PolaroidNow’ - the first instant film camera in 15 years to have Polaroid branding. Generally perceived as a tool from the past, ‘PolaroidNow’ reclaims a contemporary role, while reiterating the importance of living in the present moment, in real life and making moments matter.

   
Credits: Creative strategy, product naming and color identity.