Samsung ︎︎︎ ‘Sport Doesn’t Care’
Samsung ︎︎︎ ‘Sport Doesn’t Care’
Sport doesn't care about abilities or disabilities. All that matters is that you give your best to win.
For the 2014 Sochi Paralympic Games, Samsung joined the conversation with ‘What’s your problem? Sport Doesn’t Care’, a campaign that build on the idea that all athletes encounter the same problems, whether they are disabled or able bodied. Sport makes no distinction.
What's Your Problem? Sport Doesn't Care ︎︎︎ Manifesto film.
Meet Keira, a 7 year old Canadian, paralympian-to-be.