Samsung + TREK ︎︎︎ ‘We Are Greater Than I’
Devised in partnership with Trek Factory Racing, this film is a tribute to the domestiques of professional cycling. A tale of selflessness to those who sacrifice and suffer for the greater good of their team. Those who are evidence that together, ‘We Are Greater Than I’.
Launched to mark the 102nd edition of the Tour de France, the film depicts Trek Factory Racing Team’s leader Fabian Cancellara, while heroizing the super domestique Gregory Rast - which i reckon, is the first man urinating in an electronics commercial ever.