Samsung x World Surf League ︎︎︎     ‘We Are Greater Than I’ ︎︎︎     





Samsung’s communication platform ‘We Are Greater Than I', was launched with this film.
Popularly dubbed as 'the greatest surf commercial ever’, it received +10 million views in its first week.
 

This story created in partnership with the World Surf League, takes us through the mind of the whole surfing community. It shows how we are all connected, intrinsically co-dependent, and tied together for better and for worse. No individualism here, no ego, no celebration of one hero. Without the people around us, without ‘We’, without ‘Us’, ‘I’ is nothing. Together, we make each other better. Together, we push, we inspire, we challenge and redefine each other.


Director: Elliot Rausch