Adidas ︎︎︎ Running Needs Nothing ︎︎︎
‘Running was born free. Goal-post free, hoop-free, finish-line free...’
In our relenteless age of more-is-more, adidas celebrates the purest of all sports and everything we can do without. Running needs nothing, even shoes are optional. It just needs you to show up and run as you are.
Global Campaign, 2023
Credits ︎︎︎ creative director, writer and art director
This campaign plays on the freedom from reliance on equipment or others - to show that all barriers to run are imaginary: ‘Running needs nothing, but you’.
Directed by Joanna Nordahl @Anorak Film
DoP Matthew Ballard
Photography by Tim Barber @supervision_agency
Editing by Ed Hanbury, Joey Henshaw @Trim London
Original music by Jasper Slidijrink / Sound: Auke Riemersma @Massive Music
Grading by Emiliano Serantoni